Selected work
The following is a selection of video work produced for NYU Steinhardt. These samples offer a glimpse into the range of projects I’ve worked on, from concept development and storytelling to production and post-production. I’ve included a mix of recent pieces to give a sense of my creative approach, visual style, and the kind of work I’ve produced for the institution.
user generated content
day in the life series
A selection of UGC "Day in the Life" videos created in collaboration with current students for both organic social and paid advertising campaigns. The content was deployed across Meta and YouTube to showcase authentic student experiences.
Part one of a two part series featuring Songwriting MA student, Lizzy.
Occupational Therapy Doctoral student, Elizabeth.
interview-based CONTENT
wHAT’S ON YOUR PLATE? food studies alumni series
Promotional video for the Food Studies MA alumni series, What’s on Your Plate?, developed as part of a multi-asset campaign with content tailored for multiple channels. Developed in collaboration with NYC-based production team.
three DISTINCT GRADUATE programs. one CREATIVE community
Promotional video for the Art, Music, and Drama Therapy MA programs, developed as part of a multi-asset campaign and adapted for paid and organic channels. Developed in collaboration with NYC-based production team.
Why we teach
Promotional video for the Teaching and Learning TESOL MA program, developed as part of a multi-asset campaign with content tailored for multiple channels. Developed in collaboration with NYC-based production team.
make for a better world: INTERNATIONAL EDUCATION
Promotional video for the International Education MA and PhD programs. One piece of a broader, multi-asset marketing campaign with content tailored and optimized for different channels. Developed in collaboration with NYC-based production team.
Ad Content
Take the FIRST step: Physical Therapy program AD
Sizzle reel for a Physical Therapy program ad utilizing B-roll of the department and students in action, developed for a multi-channel campaign.
application announcement
Sizzle reel to announce the launch of the 2025 graduate application. Created using B-roll, in the visual language of the current marketing campaign.
drive to apply: application deadline reminder
Sizzle reel created as a retargeting and lookalike audience campaign to encourage prospective applicants to apply before the deadline.
Independent Series
One in a series of videos featuring the individual neighbors in a seven-unit Brooklyn brownstone, offering a personal glimpse into the people and stories that make up the building.
JoAnne, The Penthouse.